WHERE SKI MEETS THE BEACH

Balenciaga's latest campaign presents a striking fusion of skiwear and beach aesthetics, targeting fashion-forward and exclusivity-seeking brand enthusiasts. The campaign starts with a teaser video, followed by billboards in Los Angeles, and culminates in a VOGUE takeover featuring the collection in a lookbook style. The highlight is an exclusive event on a private island, where influencers adorned with Rayban X Meta sunglasses will livestream the unveiling, creating a buzz of engagement. This innovative campaign